Study on Major Investment Preferences of Indian Investors

The purpose of this study was to analyse the preferences of investors in the Indian share market and other investment options available in the market. Many factors including risk awareness, investment time horizon, mode of trading, objectives of investment, usage of fundamental & technical analysis before investment, sources of information, etc. which affect the investment decisions are analysed through this research. The study is carried out using only the primary data collected by convenience sampling technique through a survey of 204 respondents from different regions of India but majorly from Gujarat State. Parametric and Non-parametric tests are applied to the data using SPSS software to analyse the effects of different variables. The study concluded that income levels and risk involvement highly affect the investment decision of an investor. Also, the usage of fundamental and technical analysis is important before making any investment. Another big conclusion is that returns are the major objective of maximum investors. Fixed deposit is the most preferred investment option according to the respondents