A Study of the Role of Income in Determining Shopping Formats and the Factors Impacting Brand Choice at the Pre-Store and In-Store Stages of the Buying Decision Process for Specified Consumer Durables in Noida

This study further seeks to determine whether income by itself is instrumental in the shopper choosing a particular format for purchase. This study further seeks to determine whether shoppers do change their choice of brand in the pre-store stage, as well as what are the factors that can influence a shopper to change his/her choice pre-store. Similarly it seeks to determine whether shoppers change their brand choice in the in-store stage, and what are the factors that influence them to do so