A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Daniel Monaghan and Daniel Read League
Year of publication: |
2022
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Authors: | Monaghan, Daniel ; League, Daniel Read |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 31.2022, 4, p. 322-336
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Subject: | team identific action | NFL | social identity theory | franchise expansion | franchise relocation | satellite fan | Franchising | Fußball | Football | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Arbeitsgruppe | Team | Sportmarketing | Sports marketing | Ballsport | Ball game |
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