Study on the exhibition performance and efficiency of exhibitors in overseas trade show: Company characteristics and exhibition participation
Year of publication: |
2021
|
---|---|
Authors: | Lee, Hee Yeon ; Park, Chang Won ; Kim, Bong-Seok |
Published in: |
Global Business & Finance Review (GBFR). - Seoul : People & Global Business Association (P&GBA), ISSN 2384-1648. - Vol. 26.2021, 2, p. 49-66
|
Publisher: |
Seoul : People & Global Business Association (P&GBA) |
Subject: | Exhibitor | Overseas exhibition | Exhibition performance | Exhibition | Trade Show | Efficiency | Data envelopment analysis |
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