Studying innovation processes in real-time: The promises and challenges of ethnography
| Year of publication: |
2011
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|---|---|
| Authors: | Hoholm, Thomas ; Araujo, Luis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 6, p. 933-940
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