Studying the effects of environmental commitments on green marketing strategies
Mitra Ahmadzadeh, Fatemeh Eidi, Melika Kagopour
| Year of publication: |
März 2017
|
|---|---|
| Authors: | Ahmadzadeh, Mitra ; Eidi, Fatemeh ; Kagopour, Melika |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 1, p. 816-823
|
| Subject: | Environmental Commitments | Green Marketing Strategies | Department of Environment | Tehran Province | Öko-Marketing | Green marketing | Umweltpolitik | Environmental policy | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764056