Style and statistics : the art of retail analytics

Intro -- Wiley & SAS Business Series -- Title Page -- Copyright -- Acknowledgments -- About the Author -- Introduction -- Chapter 1: The Changing Face of Retail -- Chapter 2: Merchandise Financial Planning -- STATISTICAL FORECASTING -- Chapter 3: Assortment Management -- UNDERSTANDING YOUR CUSTOMER -- UNDERSTANDING PRODUCT CHOICE COUNTS -- UNDERSTANDING CURRENT PRODUCT PERFORMANCE -- PREDICTING THE EVOLUTION OF TRENDS -- HOW MUCH TO BUY? -- WHAT SIZES DO I NEED? -- Chapter 4: Fulfillment -- ALLOCATION -- ORDER FULFILLMENT -- Chapter 5: Pricing -- PRICING ANALYTICS -- REGULAR PRICE -- PROMOTIONAL PRICING -- MARKDOWN/CLEARANCE PRICING -- PRICING MATURITY AND ORGANIZATIONAL STRUCTURES -- Chapter 6: Marketing -- DATA -- MARKETING CAMPAIGN LIFT ANALYSIS -- CUSTOMER LIFETIME VALUE -- CUSTOMER SEGMENTATION -- THE INTERNET OF THINGS -- PATH TO PURCHASE -- Chapter 7: In-Store Experience -- STORE LABOR FORECASTING -- ASSORTMENT OPTIMIZATION -- THE INTERNET OF THINGS -- Chapter 8: Cybersecurity -- EUROPAY, MASTERCARD, AND VISA/CHIP CARDS -- CHARGEBACKS -- DATA GOVERNANCE -- Chapter 9: Customer Journey -- Chapter 10: Millie and Boomer: Generations Unified -- Chapter 11: How to Gain Personal Value from Analytics -- CITIZEN DATA SCIENTIST -- CHANGE AGENT -- FINDING THE RIGHT FIT -- THE VALUE OF ANALYTICS -- References and Resources -- Glossary -- Retail Math -- Index -- EULA.