Styling the corporate heritage brand : identity building through architectural design
Year of publication: |
2023
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Authors: | Bargenda, Angela |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 2, p. 116-128
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Subject: | Architectural heritage conduits (AHC) | Architectural heritage design | Bank architecture | Brand style | Corporate heritage brand identity | Design management | Markenführung | Brand management | Markenarchitektur | Brand architecture | Kulturgüter | Cultural heritage | Produktgestaltung | Product design |
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