Subconscious responses to fear-appeal health warnings : an exploratory study of cigarette packaging
Year of publication: |
2017
|
---|---|
Authors: | Boshoff, Christo ; Toerien, Lucea |
Published in: |
South African journal of economic and management sciences. - Pretoria : [Verlag nicht ermittelbar], ISSN 2222-3436, ZDB-ID 2628615-4. - Vol. 20.2017, 1, p. 1-13
|
Subject: | cigarette-smoking | neuro-physiological research | galvanic skin response | Rauchen | Smoking | Zigarette | Cigarette | Gesundheitsrisiko | Health risk | Konsumentenverhalten | Consumer behaviour |
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