Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Year of publication: |
2020
|
---|---|
Authors: | Wang, Hongpeng ; Du, Rong ; Li, Jin ; Fan, Weiguo |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 915-944
|
Subject: | Online review systems | Information strategies | Multidimensional attributes | Variance boundary | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Internet |
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