Subjective estimation in integrating communication budget and allocation decisions : a case study
Philippe A. Naert; M. Weverbergh; G. Verswyfel. Universiteit Antwerpen, [Universitaire Faculteiten St. Ignatius, Departement Economische Wetenschappen], Centrum voor Bedrijfseconomie en Bedrijfseconometrie
| Year of publication: |
1985
|
|---|---|
| Authors: | Naert, Philippe A. ; Weverbergh, M. ; Verswyfel, G. |
| Publisher: |
Antwerpen |
| Subject: | Absatz | Werbung | Aufwendungen | Allokation | Allocation | Entscheidung | Decision | USA | United States | Theorie | Theory |
| Extent: | 29 Bl. 4° |
|---|---|
| Series: | Working paper ; 85-108 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Mit statist. u. graph. Übersichten |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003637990