Subjective knowledge in consumer financial decisions
Year of publication: |
2013
|
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Authors: | Hadar, Liat ; Sood, Sanjay ; Fox, Craig R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 3, p. 303-316
|
Subject: | consumer choice | financial decision making | subjective knowledge | financial education | comparative ignorance | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Entscheidung unter Unsicherheit | Decision under uncertainty | Finanzwissen | Financial literacy | Experiment |
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