Subjective knowledge, product attributes and consideration set : a wine application
Catherine Viot
| Year of publication: |
2012
|
|---|---|
| Authors: | Viot, Catherine |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 24.2012, 3, p. 219-248
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Markenimage | Brand image | Wissen | Knowledge | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621094