Subjective well-being of different consumer lifestyle segments
Year of publication: |
2011
|
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Authors: | Ganglmair-Wooliscroft, Alexandra ; Lawson, Rob |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 2, p. 172-183
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Subject: | Marktforschung | Market research | Lebensstil | Lifestyle | Soziale Lage | Social situation | Lebensqualität | Quality of life | Neuseeland | New Zealand |
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