Subjektive Theorien von Konsumenten über impulsives Kaufverhalten
Wolfgang Geise ; Ralf Westhofen
| Year of publication: |
2006
|
|---|---|
| Authors: | Geise, Wolfgang ; Westhofen, Ralf |
| Publisher: |
Aachen : Shaker |
| Subject: | Impulskauf | Verbraucher | Subjektive Theorie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | V, 189 S. : graph. Darst. 21 cm, 284 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S.180 - 189 |
| ISBN: | 978-3-8322-4813-0 ; 3-8322-4813-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879702