Suboptimality of Sales Promotions and Improvement Through Channel Coordination
Year of publication: |
2002-01-24
|
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Authors: | Wierenga, Wierenga, B. ; Soethoudt, Soethoudt, H. |
Institutions: | Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam |
Subject: | Sales promotions | channel coordination | channels of distribution | consumer price discounts |
Extent: | application/pdf |
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Series: | ERIM Report Series Research in Management. - ISSN 1566-5283. |
Type of publication: | Book / Working Paper |
Notes: | The text is part of a series RePEc:ems:eureri Number ERS-2002-10MKT |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M - Business Administration and Business Economics; Marketing; Accounting ; M31 - Marketing |
Source: |
-
Suboptimality of Sales Promotions and Improvement Through Channel Coordination
Wierenga, B., (2002)
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The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
Althuizen, Althuizen, N.A.P., (2003)
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The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
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