Subproblem decomposition : an exploratory research method for effective incremental new product development
Year of publication: |
2012
|
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Authors: | Ruiz, Dirk ; Jain, Dipak ; Grayson, Kent |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 3, p. 385-404
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Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Produktentwicklung | New product development |
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