Subscription strategy choices of network video platforms in the presence of social influence
Year of publication: |
2023
|
---|---|
Authors: | Wang, Wenyi ; Guo, Qiang |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 1, p. 577-604
|
Subject: | Free strategy | Network video platform | Paid strategy | Social influence | Trial strategy | Social Web | Social web | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | Strategisches Management | Strategic management | Unternehmensnetzwerk | Business network |
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