Subsidiary brands as a resource and the redistribution of decision-making authority following acquisitions
Sebastian Dieng, Christoph Dörrenbächer and Jens Gammelgaard
| Year of publication: |
2009
|
|---|---|
| Authors: | Dieng, Sebastian ; Dörrenbächer, Christoph ; Gammelgaard, Jens |
| Published in: |
Advances in mergers and acquisitions. - Bingley [u.a.] : Emerald, ISSN 1479-361X, ZDB-ID 2096702-0. - Vol. 8.2009, p. 141-160
|
| Subject: | Heineken NV | Markenführung | Brand management | Ausländische Tochtergesellschaft | Foreign subsidiary | Entscheidung | Decision | Übernahme | Takeover | Brauerei | Brewery | Niederlande | Netherlands | Schweiz | Switzerland | Slowakei | Slovakia | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003904840