Substitutability and independence : matching analysis of brands and products
Year of publication: |
2013
|
---|---|
Authors: | Foxall, Gordon R. ; Wells, Victoria K. ; Chang, Shing Wan ; Oliveira-Castro, Jorge M. |
Published in: |
Consumer behavior analysis : (a) rational approach to consumer choice. - London [u.a.] : Routledge, ISBN 0-415-51920-9. - 2013, p. 97-112
|
Subject: | Substitutionsgüter | Substitute goods | Matching | Markentransfer | Brand extension | Backwaren | Bakery product | Produktklassifikation | Product classification |
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