Substitutionskonkurrenz durch E-Commerce : Messung, Determinanten, Auswirkungen
Peter Loevenich. Mit einem Geleitw. von Michael Lingenfelder
| Year of publication: |
2002 ; 1. Aufl.
|
|---|---|
| Authors: | Loevenich, Peter |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. Wiesbaden : Gabler |
| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Betriebsform | Retail format | Electronic Commerce | E-commerce | Internet | Online-Handel | Online retailing | Substitutionseffekt | Substitution effect | Wettbewerb | Competition | Theorie | Theory | Deutschland | Germany | Distributionspolitik | Entscheidungsmodell |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXI, 346 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Marburg, Univ., Diss., 2002 |
| Notes: | kart. : EUR 54.90 |
| ISBN: | 3-8244-7717-3 |
| Classification: | Marketing ; Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700891