Subtle signals of inconspicuous consumption
Jonah Berger; Morgan Ward
| Year of publication: |
2010
|
|---|---|
| Authors: | Berger, Jonah ; Ward, Morgan |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 4, p. 555-569
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Signalling | Markenführung | Brand management | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Vol. 37.2010/11 (Febr.)=No. 5, S. 920 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747745