Succeeding in the shift towards servitization
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Manufacturing firms transitioning from product to more service-oriented offerings have scope to enhance value creation for their customers by following an appropriate pathway toward servitization. Digital technologies play a critical part in enabling progression along different pathways but the performance impact can be greater when new customers who are open to novel ideas are targeted. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Year of publication: |
2022
|
---|---|
Published in: |
Strategic Direction. - Emerald Publishing Limited, ISSN 0258-0543, ZDB-ID 2089990-7. - Vol. 39.2022, 1, p. 4-6
|
Publisher: |
Emerald Publishing Limited |
Subject: | Servitization | Manufacturing | Digitalization | Value-adding services |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Digital technology usage as a driver of servitization paths in manufacturing industries
Harrmann, Lisa Katharina, (2023)
-
Lamprecht, Claudio, (2022)
-
Paiola, Marco, (2022)
- More ...