Success begins at home

Purpose – Addresses the link between the emotional engagement of employees and competitive success, and gives advice on how to identify poor performance areas and what can be done to improve them. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments. Findings – How many of your employees have left the company in the past 12 months? How many of your competitors are reporting a healthier bottom line? How many of your customers are shopping around or, worse, deserting you? If the answer to any of these questions is more than none, then perhaps you should think about addressing the related issues of customer and employee loyalty. For making a positive change in these areas is actually more in your control than many managers and executives think. Practical implications – Provides executives and HR managers with starting points in addressing staff engagement. Originality/value – Offers advice on realising the link between staff engagement and business success, as well as practical steps to start improving engagement and performance in any business.