Success factors in new services performance: a research agenda
| Year of publication: |
2006
|
|---|---|
| Authors: | Jimenez-Zarco, Ana Isabel ; Pilar Martinez-Ruiz, Maria ; Gonzalez-Benito, Oscar |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 6.2006, 3, p. 265-283
|