Success factors in product seeding : the role of homophily
Year of publication: |
2015
|
---|---|
Authors: | Nejad, Mohammad G. ; Amini, Mehdi ; Babakus, Emin |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 1, p. 68-88
|
Subject: | Seeding | Innovation diffusion | Homophily | Early adopters | Social hubs | Agent-based modeling and simulation | Innovationsdiffusion | Simulation | Agentenbasierte Modellierung | Agent-based modeling | Saatgut | Seed | Soziales Netzwerk | Social network | Erfolgsfaktor | Success factor |
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