Success factors of line extensions of fast-moving consumer goods
Edwin J. Nijssen
| Year of publication: |
2010
|
|---|---|
| Authors: | Nijssen, E. J. |
| Published in: |
Brand management ; Vol. 3. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 243-262
|
| Subject: | Erfolgsfaktor | Success factor | Konsumgüterindustrie | Consumer goods industry | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924415