Success factors of new product development for emerging markets
Year of publication: |
2013
|
---|---|
Authors: | Dubiel, Anna ; Ernst, Holger |
Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 978-0-470-64820-9. - 2013, p. 100-114
|
Subject: | Erfolgsfaktor | Success factor | Produktentwicklung | New product development | Schwellenländer | Emerging economies | Innovation |
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