Success Factors of Online Commodity Business in Bangladesh

Online commodity businesses are getting momentum in Bangladesh in recent years. The demands of the online customers are also increasing very fast. The leading online commodity businesses are: Rokomari, Daraz, Ajker deal, Pickaboo, Bagdoom, Othoba, Jadroo, Priyo shop, Bangla shoppers, ClickBD, Chaldal dot Com, etc. Four types of eCommerce businesses are popular in Bangladesh such as, Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Business to-Employees (B2E). Hence, this paper aims at identifying the success factors of online commodity businesses in Bangladesh. This study is based on a survey of 203 online business small entrepreneurs of Bangladesh who are engaged in web design, graphic design, online store, product selling, product re-selling, online tutoring, e-book selling, online coaching, etc. Both descriptive and inferential statistics were used to analyze the data. Inferential statistics like factor analysis was used to identify the success factors on online business. Multiple regression analysis was used to identify the relationships between the success factors of online business and the overall success of the online business of Bangladesh. Results shows that the factors such as, maintenance of relationships with customers, business experience of the entrepreneur and government assistance for training and extension services are significantly related to the overall success of online commodity businesses in Bangladesh