Success factors of private label extensions
by Thomas Foscht and Marion Brandstaetter
| Year of publication: |
2014
|
|---|---|
| Authors: | Foscht, Thomas ; Brandstätter, Marion |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 36.2014, 2, p. 82-95
|
| Subject: | private label extensions | line extensions | brand extensions | fast-moving consumer goods | Markentransfer | Brand extension | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Konsumgüterindustrie | Consumer goods industry | Erfolgsfaktor | Success factor | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010385233