Success in New Product Development: The Lessons from the Past
Year of publication: |
1990
|
---|---|
Authors: | Barclay, Ian ; Benson, Mark |
Published in: |
Leadership & Organization Development Journal. - MCB UP Ltd, ISSN 1472-5347, ZDB-ID 2021219-7. - Vol. 11.1990, 6, p. 4-12
|
Publisher: |
MCB UP Ltd |
Subject: | New product development | Product development | Research |
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