Success in the bottom of the pyramid market in Africa : the case of multinational pharmaceutical companies
Philipp von Carlowitz
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Carlowitz, Philipp von |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Multinationales Unternehmen | Transnational corporation | Pharmaindustrie | Pharmaceutical industry | Geschäftsmodell | Business model | Internationaler Markteintritt | International market entry | Arzneimittelmarkt | Pharmaceutical market | Gesundheitswesen | Health care system | Subsahara-Afrika | Sub-Saharan Africa |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xv, 120 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-59067-3 ; 3-030-59067-4 ; 978-3-030-59068-0 |
| Other identifiers: | 10.1007/978-3-030-59068-0 [DOI] |
| Classification: | Pharmazie, Pharmazeutika |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012303430