Success of digital marketing model for software development industry : validation of survey based results with case study analysis
Year of publication: |
2023
|
---|---|
Authors: | Gupta, Nidhi ; Singh, Sultan |
Published in: |
Business process management journal. - Bingley : Emerald, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 29.2023, 4, p. 929-943
|
Subject: | Digital marketing | IT professionals | Validation | Online-Marketing | Internet marketing | Softwareentwicklung | Software development |
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