Success through commitment and trust : the soft side of strategic alliance management
Year of publication: |
2000
|
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Authors: | Cullen, John B. ; Johnson, Jean L. ; Sakano, Tomoaki |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 35.2000, 3, p. 223-240
|
Subject: | Internationale Unternehmenskooperation | International business cooperation | Strategische Allianz | Strategic alliance | Vertrauen | Confidence | Japan | Welt | World |
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