Successful Export Practice

Aims to update a previous study into the marketing practices of successful UK exporters. Finds that the majority of success factors identified over a decade ago are still valid today. In addition, finds some support for the emerging relational approach to export marketing. Concludes that exporters should place greater emphasis on relationship factors to improve their performance. Revises an earlier model of export performance as the basis for future research.

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Year of publication:	1994
Authors:	Styles, Chris ; Ambler, Tim
Published in:	International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 11.1994, 6, p. 23-47
Publisher:	MCB UP Ltd
Subject:	Export \| Information \| International trade \| Marketing research \| United Kingdom

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02651339410072999 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014827684