Successful glocalization practices : the case of Seiyu in Japan
Year of publication: |
2009
|
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Authors: | Matusitz, Jonathan ; Forrester, Maya |
Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 14.2009, 2, p. 155-176
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Subject: | Wal-Mart Stores | Einzelhandel | Retail trade | Handelskette | Retail chain | SB-Warenhaus | Hypermarket | Globalisierung | Globalization | Japan |
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