Successful Interaction with Digital Natives in Social Commerce: Theoretical and Explorative Analysis of Success Factors in the Customer-Customer-Communication
Alternative title: | Erfolgreiche Interaktion mit Digital Natives im Social Commerce: Eine theoretische und explorative Analyse von Erfolgsfaktoren in der Kunden-Kunden-Kommunikation |
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Year of publication: |
2012-09
|
Authors: | Ziehe, Nikola ; Stevens, Sarah |
Institutions: | Duesseldorf University of Applied Sciences |
Subject: | Kunden-Kunden-Kommunikation | Erfolgsfaktoren | Social Commerce | Digital Natives | Interaktion | Customer-Customer-Communication | Success Factors |
Extent: | application/pdf |
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Series: | Duesseldorf Working Papers in Applied Management and Economics. - ISSN 1866-2722. |
Type of publication: | Book / Working Paper |
Notes: | Published in Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Duesseldorf, 2012,22 ; ISSN 1866-2722 62 pages |
Classification: | O33 - Technological Change: Choices and Consequences; Diffusion Processes ; D70 - Analysis of Collective Decision-Making. General |
Source: |
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Hall, William P., (2011)
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