Successful large account management : [how to hold on to your most important customers and turn them into long term assets]
Robert B. Miller, Stephen E. Heiman, with Tad Tuleja
| Year of publication: |
1994
|
|---|---|
| Authors: | Miller, Robert B. ; Heiman, Stephen E. ; Tuleja, Tad |
| Publisher: |
London : Kogan Page |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 224 S. 8 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7494-1404-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004196936