Successful market innovation
Year of publication: |
1999
|
---|---|
Authors: | Johne, Axel |
Published in: |
European Journal of Innovation Management. - MCB UP Ltd, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 2.1999, 1, p. 6-11
|
Publisher: |
MCB UP Ltd |
Subject: | Innovation | Marketing planning | Process innovation | Product planning |
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