Successful marketing strategy for high tech firms
Éric Viardot
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Viardot, Éric |
| Publisher: |
Boston [u.a.] : Artech House |
| Subject: | Spitzentechnologie | Industriebetrieb | Marketing | Technische Innovation | Produkteinführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 266 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89006-854-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004373059