Successful Social Activism and Unintended Market Emergence : The Fight Over Foot Health and Fashion in Japan
by Sayako Miura
Part I Two Issues Related to Research on Social Movements Targeting Companies -- 1 Introduction -- 2 Characteristics of Shoes and the Footwear Industry -- Part II Direct Effect of Activism: How an SMO Succeeded in Changing Corporate Behavior -- 3 Social Movement Targeting Companies -- 4 JIF’s Initial Strategy -- 5 Adjustment of JIF’s Strategy and Diffusion of Shoe Fitters -- Part III Indirect Effect of Activism: How Unintended Markets Emerged after an SMO’s Success -- 6 Social Movement Targeting Companies and Market Emergence -- 7 Emergence of the Comfort Shoe Market and Changes in Consumer Awareness -- 8 The European Comfort Shoe Market: Seeking Further Health Functions -- 9 The Walking Support Insoles Market: Moving Toward Walking Support -- 10 The Fashion-Oriented Transparent Insole Market: Fashioning Walking Support Insoles -- Part IV Unintended Consequences of Successful Activism -- 11 Conclusion -- Appendices -- References -- Index.
Year of publication: |
2024
|
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Authors: | Miura, Sayako |
Publisher: |
2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Springer |
Subject: | Unintended Consequences | Social Movements | Market Emergence | SMEs | Japanese Shoe Industry | #KuToo context | Japan | KMU | SME | Soziale Bewegung | Social movement | Mode | Fashion |
Saved in:
Online Resource
Extent: | 1 Online-Ressource (XXI, 189 p. 30 illus., 8 illus. in color.) |
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Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-981-99-9291-1 ; 978-981-99-9290-4 ; 978-981-99-9292-8 ; 978-981-99-9293-5 |
Other identifiers: | 10.1007/978-981-99-9291-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531836
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