Successful strategic re‐orientation: lessons from Cadbury's experience
Year of publication: |
2009
|
---|---|
Authors: | O'Regan, Nicholas ; Ghobadian, Abby |
Published in: |
Journal of Strategy and Management. - Emerald Group Publishing Limited, ISSN 1755-4268, ZDB-ID 2497601-5. - Vol. 2.2009, 4, p. 405-412
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic management | Acquisitions and mergers | Corporate social responsibility |
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