Successfully Marketing Clinical Trial Results : Winning in the Healthcare Business

Successfully Marketing Clinical Trials Results is a comprehensive guide for every marketing professional faced with the challenge of using marketing to convert scientific data into sales. The book offers you practical knowledge on how to use medical resea

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Year of publication:	2011
Authors:	Umbach, Günter
Publisher:	Farnham : Ashgate Publishing Ltd
Subject:	Gesundheitswesen \| Health care system \| Krankenhaus \| Hospital \| Erfolgsfaktor \| Success factor \| Gesundheitsversorgung \| Health care
Description of contents:	Table of Contents [gbv.de]

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Extent:	Online-Ressource (220 p.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Cover; Contents; Acknowledgements; To the reader; Codes of Practice; INTRODUTION; SECTION 1: PERSONAL GOALS AND OBJECTIVES; SECTION 2: ANALYZING THE MARKET AND DEVISING A STRATEGY; SECTION 3: DEVELOPING YOU CONTENT; SECTION 4: WINNING ATTENTION; SECTION 5: MAKING BEST USE OF LANGUAGE; SECTION 6: DESIGN: CHOOSING STYLE; SECTION 7: DESIGN: LAYOUT; SECTION 8: DESIGNING DIAGRAMS AND CHARTS; SECTION 9: DEVISING DIRECT MAIL THAT GETS GOOD RESPONSES; SECTION 10: USING IMAGES AND ILLUSTRATIONS; SECTION 11: CREATING EMOTIONAL IMPACT; SECTION 12: IMPROVING YOUR BRANDING SKILLS SECTION 13: ADAPTING TO A PROFESSIONAL ROLESECTION 14: BECOMING MORE RESOURCEFUL; SECTION 15: MARKETING INTERNALLY; SECTION 16: COMMUNICATING EXTERNALLY; SECTION 17: MAXIMIZING YOUR IMPACT; SECTION 18: MOBILIZING EXTERNAL SUPPORT; SECTION 19: DEVELOPING THE PROJECT STRATEGY; SECTION 20: IMPLEMENTING THE PROJECT; SECTION 21: BECOMING A PROJECT LEADER; SECTION 22: ACTION; Suggested Further Reading; About the author;
ISBN:	978-0-566-08643-4 ; 978-1-4094-2760-5 ; 978-0-566-08643-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012676458