Super Bowl ad likeability : enduring and emerging predictors
Year of publication: |
2013
|
---|---|
Authors: | Yelkur, Rama ; Tomkovick, Chuck ; Hofer, Ashley ; Rozumalski, Daniel |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 1, p. 58-80
|
Subject: | Sportveranstaltung | Sport event | Steuervergünstigung | Tax incentive | Produktinformation | Product information | USA | United States | 1990-2009 |
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