Superior customer value in the new economy : concepts and cases
William C. Johnson ; Art Weinstein
| Year of publication: |
2004 ; 2. ed.
|
|---|---|
| Authors: | Johnson, William C. ; Weinstein, Art |
| Publisher: |
Boca Raton, Fla. [u.a.] : CRC Press |
| Subject: | Customer services | Management | Consumer satisfaction | Unternehmen | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 434 S. : Ill., graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Früh. Ausg. u.d.T.: Weinstein, Art: Designing and delivering superior customer value |
| ISBN: | 1-57444-356-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004512829