Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Virginie Rodriguez, Marion Sangle-Ferriere
| Year of publication: |
2023
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|---|---|
| Authors: | Rodriguez, Virginie ; Sangle-Ferriere, Marion |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-15
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| Subject: | Functional value | Emotional value | Email content | Interestingness | Mood | Supermarket | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | E-Mail | E-mail | Emotion | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371703