Supplier involvement and customer involvement effect on new product development success in the financial service industry
This research investigates the relationship between customer involvement, supplier involvement, cross-functional department integration, and new product development (NDP) in the financial services industry. A survey tool was constructed and pre-tested. A total of 125 effective questionnaires distributed to financial services firms in Taiwan were returned. We found that customer involvement has a significant positive effect on the NPD process and on cross-functional integration, whereas cross-functional integration has a significant positive effect on the NPD process.
Year of publication: |
2008
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Authors: | Chien, Shu-Hua ; Chen, Jyh-jye |
Published in: |
The Service Industries Journal. - Taylor & Francis Journals, ISSN 0264-2069. - Vol. 30.2008, 2, p. 185-201
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Publisher: |
Taylor & Francis Journals |
Saved in:
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