Supplier involvement in NPD : a quasi-experiment at Unilever
Year of publication: |
October 2016
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Authors: | Laursen, Linda Nhu ; Andersen, Poul Houman |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 58.2016, p. 162-171
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Subject: | Supplier involvement | New product development | Causal ambiguity | Interaction | Quasi-experiments | Produktentwicklung | Lieferantenmanagement | Supplier relationship management | Innovation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1016/j.indmarman.2016.05.023 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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