Supplier surfing : competition and consumer behavior in subscription markets
Year of publication: |
2003
|
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Authors: | Taylor, Curtis R. |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 34.2003, 2, p. 223-246
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Subject: | Kundenabwerbung | Preiswettbewerb | Price competition | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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