Suppliers versus lead users : examining their relative impact on product variety
Year of publication: |
2012
|
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Authors: | Al-Zu'bi, Zu'bi M. F. ; Tsinopoulos, Christos |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 4, p. 667-680
|
Subject: | Produktentwicklung | New product development | Unternehmensnetzwerk | Business network | Kundenintegration | Customer integration | Industrie | Manufacturing industries | Großbritannien | United Kingdom |
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